ASE 1 Barbeque

Here are a few photos I took at the BBQ 2 weeks ago!

Ase Ad Campaign

Though I forgot to make a blog post about my planning process of the ISU before it was finished I'll do one now. For my ISU I partnered up with my friend and we decided to do an xtranormal video, because we were familiar with the program. We didn't want the video to sound like just questions and answers, so we set up a script where a man who just moved in the area has had trouble finding a school for his son, who was previously bullied. At his new job, he comes across a former student of ASE who highly recommends the school. she goes on to explain why she went there and how ASE works.  We spent a lot of time figuring out what exactly to put in the video because we didn't want it to be too long.  I think this was a good sublt way of advertising ASE because it's a very realistic plot. Many of the people who have attended ASE have either experinced bullying or did not feel comfortable at their previous school for various reasons. ASE is like the perfect school to many people because it's very welcoming in the way that teachers actually care about you and your well-being and the students aren't judgmental.  Here's the video

Medias Career Research

The media job I chose was a graphic designer.

What is the job description? What does this person do?

A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. 

What education does the job require?

• a bachelor's degree in graphic design or graphic communications

or:

• a diploma of collegial studies (DEC) in graphic design, preprint computer graphics, multimedia integration, animated design and 3D modelling and image synthesis technology,.
• an attestation of collegial studies (AEC) in graphic design,
• an Attestation of College Studies (AEC) in graphic design, including the numerous programs offered in video game design and 3D modelling and animation,.
• a diploma of professional studies (DEP) in processes infographic,

How many people in Canada have this job?

about 15,550

 

Where are most of these jobs? (Toronto? Vancouver?)

Most of these jobs are in Montreal.

What is the salary range of this job?

The salary range for this job is $19,331-$35,846

What jobs are related to this job?

Jobs related to this job are

advertising designer

animator - animated films

cartoonist

commercial artist

cybergraphic designer

Would experience in this job be good for other jobs? What other jobs?

Experience in this job would be good for the the similar jobs I posted before.

Parody

The parody I chose to do was a parody to the old spice commerical

I think it's Ironic that Old Spice themselves posted this parody. I think a lot of people liked it because not olny was old spice making fun of their own commericals, they changed it up a little. If you look at all of Old Spice's videos on youtubes, you will see that many of them are not meant to be serious. they're meant to be funny, which is a great way to advertise.

News Bias

Murdered man suffered chopping wounds to the head and neck, Toronto police reveal Toronto man murdered in ‘over-the-top personal’ attack

“He called me mum,” aunt says in appealing for help in solving homicide of George Fawell

“No one deserves to be dumped like garbage,” says victim’s aunt

The crime story I chose to follow was the killing of George Fawell. George was stabbed multiple times in the chest and chopped on his head area. the first article I read was the the start and the title was:
"“He called me mum,” aunt says in appealing for help in solving homicide of George Fawell" This article mentioned how he wasn't in any gangs, and was starting to better his life. basically this whole article was focused on his family life, and how he was a good man. The second article I read was from the metro and the title was: "Toronto man murdered in ‘over-the-top personal’attack". This article like the first one, played a lot on emotion and family. The third one I read was called: "Murdered man suffered chopping wounds to the head and neck, Toronto police reveal." Out of the 4, this article seems the most unbiased. though it does mention a little bit about his family it focuses more on facts.

Analysis of a Clothing

For this blog post I decided to analyze this Abercrombie & Fitch advertisement.

In this photo you see a good looking guy with no shirt on grabbing some girl's butt. This ad seems to be directed to young women who might find this guy attractive. it also seems to be directed to young men, implying that if they wear this brand they'll have a nice body and get all the girls. Because of that this ad seems to be really effective. I looked at their site & their products are directed at young men and women with a laid back style. 

As you can see all of their ads seems to be of a sexual nature, which I guess benefits them highly.

Brand Names

1. Brand name thing I own or would like to own: Iphone	2. Positive things people might assume about me if I had it or wore it: That I have money I'm cooler more advanced in technology
3. Negative things people might assume about me if I had it/ wore it: I'm materialistic I think I'm better than people who don't have one	4. How I know/why I think people would assume these things about me: Because I've assumed that about other people

The brand name I own is a very recognizable brand it's apple!

People can easily tell what the brand is by their signature apple logo that they have on all of their products. since the name of the brand is apple the logo fully speaks for the brand name without any words. The prominence of the brand name says the the person who has it has money, or thinks they're the best. I think teens like brand names so much because it's a way for them to have  status. like for example, if you see all the "cool" or "popular" people wearing dolce and gabbana you're going to want to wear it too. Another reason why teens like brand names is because they like to show off. I think having a good personality will help peoples perception on us. Wearing and using products can only do so much.

History of Advertising

For this blog post I decided to follow Coca Cola's advertising throughout the years. I chose this company because it has been around for a while and I wanted to further look at how they have changed during the years.

This was the first ever Coca Cola ad published in the Atlanta Journal on May 8, 1886. Those fist couple of ads weren't really that creative and had a lot of writing.

The ads were persuasive though claiming that  it could cure headaches, hysteria, neuralgia and melancholy. It was promoted as an "Intellectual Beverage" and Temperance Drink containing a valuable Tonic and Nerve Stimulants.

During the early 1900's Coca Coa changed up their look and decided to use young woment to advertise the drink.

During the 1930's to 1960's Coca Cola created the image of a big jolly happy Santa to endorse the drink. It's Coca Cola who is responsible for creating the image of Santa we see today. 

They kept that image of Santa for 3 decades until the late 1960's. Up until then Coke was only served in ice cream parlors and soda fountains. Fountain drinks weren't as successful at that time though because of the rise of bottled drinks and overall the rise of the fast food chain. 

This is the fist time that coke was shown in a bottle, that they are well known for now. one thing I found ironic about the ad above is that the slogan was "It's the real thing. Coke." and they had the bottle of coke next to a bunch of whole foods like apples and blueberries when coke is far from pure and whole. 

During the 1960-1980 era is when Coca Cola when global. it had spread had over to 163 countries. It was also during this time that Coca Cola expanded into different flavors like Sprite and Fanta. Because of the worldwide success they changed their slogan to "I'd  Like to Buy the World a Coke". As you can see in the commercial above they had a bunch of different races singing about Coke.

It was in the 1980's that Diet Coke was created. Also they had introduce a new Coke recipe. Due to the number of complaints though they discontinued that recipe and when back to the original recipe.

In 1993 they introduced the polar bear advertisements.

Since 2000 the campaign now has been "The Coke Side of Life with it's main theme being people drinking coke and feeling happy.

One of Coca Cola's most successful campaigns was the Happiness Truck/Machine. They used used viral marketing and guerilla marking to advertise their product in a fun, happy way on YouTube.

Coca Cola has been around for over 100 years. It has changed it's advertising multiple times trying to say current. What hasn't changed though is the happiness factor that Coke is advertising. I don't think that has changed becuase no matter what everyone wants to be happy and drinking Coke could do that.

Viral Ads

The ad I chose to present to the class was "The Force: Volkswagen Commercial". I first saw this commercial when I was watching the Superbowl 2 years ago, and I then saw it again many times after that on the internet. In this ad they were mainly selling the new Volkswagen but in a way they were also advertising for star-wars because of the darth vader costume the child was wearing. To me this ad is directed at people who love and have watched star-wars and to  parents of small children. I think the main technique that was used to grab the viewers attention was of how cute the whole commercial was. for most of the commercial you see the little boy trying to use his powers but it never works until he tries on the car and gets scared. Which is why I think the ad was so successful, cute sells! especially to woman who are most targeted in these kind of ads. I personally don't think there could be any improvement for viral ads. with tv, internet and social media I can't think how else these ads could be marketed any better than they are right now.

The ad that I thought was similar to mine was the Evian "Roller Babies" commercial. I think this was similar to my ad because they are both "cute" and that's what caught people's attention. The difference between these two commercials though is that this commercial is advertising that if you drink their water that you'll feel young hence why they used babies. Out of all the ad's shown in class I think the Coca Cola ad was the funniest because they were showing videos that were taken from security cameras and you caught people doing what they wouldn't normally do if they  had know there was a camera recording them. In my opinion I believe that the Dove ad was the scariest. It was scary in the sense that that is what beauty in the media has come to. It's showing that the models you see in magazines don't even look like that in real life. I also think this ad was the most effective because it made Dove seem like it's not like the other company's who Photoshop the heck out of their models- they are trying to tell us that they're different. And for that reason a lot of women believe them and would pick them over another brand.

Introduction

Welcome to my blog!! Here I will discuss various things in the media.

hope you enjoy :)