Ase Ad Campaign

Though I forgot to make a blog post about my planning process of the ISU before it was finished I'll do one now. For my ISU I partnered up with my friend and we decided to do an xtranormal video, because we were familiar with the program. We didn't want the video to sound like just questions and answers, so we set up a script where a man who just moved in the area has had trouble finding a school for his son, who was previously bullied. At his new job, he comes across a former student of ASE who highly recommends the school. she goes on to explain why she went there and how ASE works.  We spent a lot of time figuring out what exactly to put in the video because we didn't want it to be too long.  I think this was a good sublt way of advertising ASE because it's a very realistic plot. Many of the people who have attended ASE have either experinced bullying or did not feel comfortable at their previous school for various reasons. ASE is like the perfect school to many people because it's very welcoming in the way that teachers actually care about you and your well-being and the students aren't judgmental.  Here's the video